[Case 02]
Reimagined platform
From tracker to dynamic stores
UX Lead
End-to-end
9-Month
Visons to launch
100+ → 1
modular system
5B+
Visits/ year
Turning order tracking into a scalable platform
Modernized post-purchase by reducing 100+ → 1 modular system across 6+ surfaces, driving ~18% higher engagement and ~32% fewer support contacts where adopted.
My Scope
The Problem
6+ disconnected post-purchase flows
Tracking, programs, support split into mini experiences
“Where is everything for this order?”
3–4+ clicks to basic info
Status and actions spread across pages
“Why can’t I see this in one place?”
100+ page variants
Different layouts and behaviors by team and category
“Why does this look different every time?”
Modules rebuilt by 10+ teams
Tracking/programs/support re-designed per surface
“Why are we rebuilding the same thing again?”
Context
The Bet
Modular blocks + clear rules scale faster than rebuilding pages.
What I Build
Reusable Module System
Tracking, add-to-delivery, programs, content, support—reused across surfaces
Dynamic Order Details
Layout adapts by order state (ordered → shipped → delivered → post-delivery)
