[Case 02]
Reimagined platform
From tracker to dynamic stores
UX Lead
End-to-end
9-Month
Visons to launch
100+ → 1
modular system
5B+
Visits/ year
Turning order tracking into a scalable platform
Modernized post-purchase by reducing 100+ → 1 modular system across 6+ surfaces, driving ~18% higher engagement and ~32% fewer support contacts where adopted.
What I Build
Reusable Module System
Tracking, add-to-delivery, programs, content, support—reused across surfaces
Layout adapts by order state (ordered → shipped → delivered → post-delivery)
My Scope
System vision + module architecture
Information architecture · Platform/system
Reusable modules + layout rules
Design systems/unified patterns
Adoption + experiment velocity
Cross-functional leadership · Experimentation
Context
The Problem
6+ disconnected post-purchase flows
Tracking, programs, support split into mini experiences
“Where is everything for this order?”
3–4+ clicks to basic info
Status and actions spread across pages
“Why can’t I see this in one place?”
100+ page variants
Different layouts and behaviors by team and category
“Why does this look different every time?”
Modules rebuilt by 10+ teams
Tracking/programs/support re-designed per surface
“Why are we rebuilding the same thing again?”
The Bet
Systems beat one-offs
Modular blocks + clear rules scale faster than rebuilding pages.
Outcome
