Hi,
I'm Guru!
Specializing in GenAI + B2C + B2B e-commerce platforms
I'm Guru, Product Design Lead with 9+ years experience (latest 7+ at Amazon) leading end-to-end design across B2C journeys and platform ecosystems. Known for building reusable UX frameworks, aligning cross-functional orgs, and shipping measurable improvements through experimentation, design systems, and data-informed iteration. Strengths in GenAI UX, system design, and 0→1 to 1→N scaling.
314-550-7732 • liuguru0403@gmail.com
Selected work
About me
Guru Liu
Lead Product Designer @Amazon
I’m a Lead Product Designer with 9+ years of experience (last 7 years at Amazon) leading end-to-end product design across complex customer journeys and platform systems.
My work spans Generative AI product experiences and unified design systems/patterns, high-consideration shopping journeys, customer support and service workflows, returns and product lifecycle support, omni-channel experiences, and business tools (business/seller/ platforms). I’m strongest when the scope is large and ambiguous: I turn messy inputs into clear strategy, align cross-functional teams, and ship scalable systems with measurable impact.
Guru Liu





