Unifies 6+ help entry points into one GenAI surface using support for 10M+ units/year, 30% faster help and 20% simple issues resolved via self-service.

Replaces 100+ one-off post-purchase pages with a single modular Your Orders + Order Details system so status and next steps live in one place, targeting +18% Order Details engagement and ~32% fewer support contacts where adopted.

AI-guided returns system that cuts ~378K contacts/year, turns ~85% of vague reasons into structured data, and correctly tags 28.8% of fashion returns as normal trialing so policies feel fair.

Extends Whole Foods beyond ~530+ stores with a 0→1 Direct Ship concept built around 5 key journeys, tested with 11 target customers, so curated, healthy grocery shopping works seamlessly on Amazon.